ENHYPEN Debuts Live In-Studio Performance of "Helium"
Vevo and ENHYPEN Announce ‘
Live from Vevo Studios’
Performance of “Helium”
Vevo, the world’s leading music video network, announces the release of ENHYPEN’s ‘Live from Vevo Studios’ performance of “Helium” off their 6th mini album DESIRE : UNLEASH. ENHYPEN’s ‘Live from Vevo Studios’ performance of “Helium” is the first US studio performance of the track, and follows their previously released Live from Vevo Studios performance of “Loose.”
The ‘Live from Vevo Studios’ series offers emerging and established artists alike the chance to connect with fans through the art of visual performance. These artists can be their truest, most authentic selves with top-of-the-line audio and customizable lighting, further fostering the connection with their global fanbases, while building out their visual catalog.
DESIRE : UNLEASH debuted at No. 3 on the Billboard 200, marking their fifth consecutive top 10 - and eighth overall - entry on the chart, and is currently the second highest-selling K-pop album of the year so far.
Standout pop-rock track “Helium” likens the feeling of falling in love to breathing in helium, a gas nearly seven times lighter than air. Just like helium, love lifts “me” beyond all limits in an exhilarating rush toward “you.” Charged with urgency and momentum, “Helium” also showcases member JAY’s versatile talent through his involvement in production, lyric-writing, and guitar instrumentals.
“We’re always super eager to shoot with artists in the K-Pop space, particularly because the genre is so deeply rooted in live performance content,” says Cynthia Todd, Senior Manager, Talent Booking, Vevo, “We loved collaborating with ENHYPEN and their team to bring these two songs to life in a more intimate setting. “Helium” felt extra special to capture because of JAY’s involvement in producing the song and it truly highlights ENHYPEN’s sound and conceptual diversity as a band, while “Loose” showcases their incredible ability to give 100 percent while performing with choreography. We’re so excited to be part of this promo run for their album, DESIRE : UNLEASH, and hope fans love these videos as much as we do!”
In August of this year, ENHYPEN will embark on their U.S. and European legs of their ongoing ENHYPEN WORLD TOUR ‘WALK THE LINE’ performing 10 shows across 12 cities.
About Vevo
Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, The Roku Channel, Pluto TV, Amazon Prime Video, VIZIO WatchFree+, Foxtel, Hulu + Live TV, Sling Freestream, and Rakuten TV.
About Vevo Originals
Vevo Originals are the world’s best music performance videos - captured by Vevo Studios and approved by artists themselves.
Crafted in partnership with today’s stars and tomorrow’s icons, we put creativity center stage to give fans more of the music content they love: from exclusive studio sessions to immersive visual worlds.
For over a decade, we’ve been setting the standard in music content with an obsessive eye for quality and a network of unparalleled reach and scale.
From Shaboozey to St. Vincent, My Morning Jacket to Modest Mouse - our roster speaks for itself.
Artists as they want to be seen and heard.
About ENHYPEN
ENHYPEN—consisting of members JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI—have swiftly ascended to global prominence as a K-pop powerhouse, with record-breaking achievements since their 2020 debut. Bursting onto the scene with their debut mini-album BORDER : DAY ONE, the group made an immediate impact with unique concepts shaping their artistic identity. In just three years, they’ve placed three albums in the Billboard 200 Top 10—MANIFESTO : DAY 1 (2022), DARK BLOOD(2023), and ORANGE BLOOD (2023)—each debuting at No. 6, No. 4, and No. 4, respectively. Their 2nd Studio Album ROMANCE : UNTOLD(2024) hit the group’s career-high No. 2 on the Billboard 200 and ranked highest among K-pop acts on the 2024 IFPI Global Album Chart. Building on their chart-topping success, ENHYPEN have expanded their influence globally, achieving an indelible milestone during their 2023 world tour ‘FATE’ with a landmark U.S. stadium debut. The septet has performed at Coachella this year, becoming the fastest K-pop boy group to grace the festival.
Photo credit: Vevo
