CYB3RPOP ARTIST REYSHA RAMI DROPS NEW SINGLE “S0ULFUL_4NARCHY_EXUM”
REYSHA RAMI straddles the line between experimental and mainstream pop music and does so brilliantly. Each of her songs exists in its own world where her electronic, industrial, and punk influences joyously collide.
Two years into her musical career REYSHA RAMI decided to wipe the slate clean and start all over again. The result was an amalgam of genres, styles, and sounds – which REYSHA now calls CYB3RPOP – that gives listeners an almost cinematic experience.
REYSHA’s songs range from energizing, sexually charged anthems to angsty, industrial dance tracks, as evidenced by her recent releases.
Now, REYSHA has released her newest single, “S0ULFUL_4NARCHY_EXUM.”
"With ‘S0ULFUL_4NARCHY_EXUM,’ I wanted to make something that showcased the industrial side of my music palate,” she shares.
“We were heavily inspired by the production choices of Mike Dean, Gesaffelstein, Hudson Mohawk, and Daft Punk. It felt so good to let myself get angry in the writing and recording process. We also collaborated with EXUM for this song, which was a dream. His verse is easily my favorite part of the song and both compliments and elevates the hard-hitting production."
The release of “S0ULFUL_4NARCHY_EXUM,” also marks a change in REYSHA’s single rollout plan. REYSHA has committed to releasing a new song every two weeks during the next few months which began in June of this year.
“I mainly did this out of necessity. When I’m only putting out one song every 4-6 months, I fixate and ruminate on the release, and it always leads to a kind of situational depression. My executive producer suggested that we try to shift my perspective on releases by simply flooding the year with music. So that’s what I’m doing. And it’s been liberating. Now, I can’t be sobbing about a song I released last week when I must get everything ready for next week’s release and the release after that. It’s more fun this way, and it feels so much more aligned with why I’m a musician - to create art that I love, and think is worth sharing,” REYSHA says.
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REYSHA has Indian roots – her mother grew up in Mumbai while her father ping-ponged between Mumbai, Delhi, and Tamilnadu. But she wasn’t born until after her parents immigrated to the U.S., eventually settling in the suburbs of the Twin Cities in Minneapolis.
REYSHA began her solo musical journey in 2016, initially drawing inspiration from the likes of Justin Timberlake, Beyonce, and Kimbra. When writing, REYSHA finds inspiration in everyday experiences – relationships, breakups, relapses, loss, mental health, and everything in between.
“My aim is to simply get people moving,” shares REYSHA. I'm very inspired by the dance sound of the 2008-2012 era that is currently making a huge comeback, I want my music to let people escape for a few moments so they can disconnect and just have fun.”
