Katie Schecter doesn't sweat the small stuff on "Pay It No Mind"

KATIE SCHECTER DOESN'T SWEAT THE SMALL STUFF ON “PAY IT NO MIND” — STREAM

POP ART-INSPIRED MAXIMALIST OFFICIAL VIDEO PREMIERED TODAY BY FLAUNT — WATCH

SONICALLY BACKED BY MEMBERS OF CAGE THE ELEPHANT AND THE ARCS

Today, Nashville’s Katie Schecter releases the infectious new single and video “Pay It No Mind.” The song serves as her personal mantra, but reminds us all not to sweat the small stuff. “It’s not about ignoring all things unfavorable and living in a bubble of ignorance…it’s about saving your energy for when it really counts, for the stuff that really matters” she shares. Stream / Watch the official video.

Schecter wrote the song in its entirety while sitting behind the drum kit. “That’s not my typical approach to writing, but I’d been listening to Bill Withers ‘Use Me Up’ on repeat just after he had passed, and I was pretending I was James Gadson (falling short obviously), and ended up landing on a groove that felt right and sang aloud to the beat. I put chords to it afterward.”

Recorded live to tape at New York City’s legendary Diamond Mine Studio, “Pay It No Mind” was produced by her husband and creative counterpart Nick Bockrath, lead guitarist for the rock outfit Cage The Elephant.

Featuring her close friends, the rhythm section of dreams Nick Movshon and Homer Steinweiss, Phil Towns on organ, and Matthan Minster on background vocals, it’s easy to understand why the track gets stuck in our heads after just one listen.

The video, directed by Casey Pierce at Tournament Studios in Nashville, was initially inspired by Jørgen Leth’s short film of Andy Warhol eating a cheeseburger. As the concept developed, the plot was lost and the piece became a nod to Pop Art’s often literal interpretation of Western culture and the world and objects that surround us. “The various clutter in the video represents the small stuff,” explains Schecter, “and I’m just trying to tune out the noise and keep it simple.” Pierce’s knack for strong color palettes, paired with Schecter’s cheeky performance makes for a very striking visual presentation. Today’s video was premiered by Flaunt.

This is just a taste of what’s yet to come. Schecter has a new full length album slated to drop sometime in 2025, stay tuned.

ABOUT KATIE SCHECTER:

Although she was raised in New York City, it feels as if Katie Schecter time traveled here from a chicer, more sonically cool yesteryear of the future. Now based in Nashville, she effortlessly blends the half-cool, half-kitsch of Music City that is neither new, nor timeless; she herself is it all.

Schecter's journey as a solo artist began with a self-titled EP in 2017, followed by her second full-length release Bad For Business in 2020, solidifying her place on the map as a boundary-pushing musician. Along with her creative soulmate Nick Bockrath, Schecter joined forces with British producer and engineer Ben Baptie to fully capture her idealized sound. Bad For Business features Amy Winehouse’s legendary rhythm section, Homer Steinweiss (Holy Hive, Sharon Jones & The Dap-kings) and Nick Movshon (The Arcs, Menahan Street Band), a heavy combination that informs the record’s soulful core temperature. In 2025, she has plans in motion for her third LP to be released.

She has steadily built her musical career earning acclaim in publications such as Vanity Fair, Vogue, Coveteur, Refinery 29 and The New York Times. Her versatility extends beyond music, with modeling campaigns for Madewell and Banana Republic, and her role as an ambassador for Orange Amplifiers. Schecter has also left her mark as a background vocalist, contributing to recordings for Cage The Elephant and Rayland Baxter.

Schecter's impressive career highlights span everything from opening for The Zombies at SXSW, playing the 2019 NFL Draft and Bonnaroo, to performing at a sold-out show opening for Beck in Nashville while 8 months pregnant. A photo of Katie during this performance was featured in Nashville’s Frist Art Museum for the summer-long exhibit ‘Guitar Town.’ But now, the focus is all on her and her musical creation.

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