Emei drops official music video for track '711'
Tour Dates:
4/05 - The El Rey
Los Angeles, California
4/14 - Gramercy Theatre
New York, New York
4/18 - B72
Vienna, Austria
4/20 - Hakken
Hamburg, Germany
4/21 - Franzz Club
Berlin, Germany
4/24 - Melkweg Upstairs 2nd SHOW Added
Amsterdam, Netherlands
4/24 - Melkweg Upstairs - SOLD OUT
Amsterdam, Netherlands
4/25 - Luxor
Cologne, Germany
4/26 - Les Etoiles
Paris, France
4/28 - The Garage
London, United Kingdom
Tickets for each show can be purchased here
Following on from the highly anticipated release of Emei’s debut EP ‘Scatterbrain’ on the 20th October, today, Emei drops an official music video for the first track off the project, ‘711’. Directed by Aser Santos Jr., the video acts as a gorgeous accompaniment to this fan favourite.
Speaking on the meaning behind the song ‘711’, Emei shares that “711’ is about social anxiety and being constantly worried about giving off a bad impression. I feel like we’re all under the pressure of trying to be this person that other people want us to be and saying things that they want to hear (always being ready with the regular acceptable “party stories”). 711 (the convenience store) is often a safe haven for me and my friends after a bad night out where we can get our favorite snacks and unload. The sonics of the song is inspired by the hectic feeling of a night out and the pounding in your head from being so worried about what other people think.”
The track ‘711’ is a bright and bold single taken from Emei’s EP ‘Scatterbrain’ which also features singles ‘Irresponsible’, ‘Cynical’, ‘Scatterbrain’ and ‘Don’t Know About The Word’. The EP was very well received and garnered reputable support from the likes of Wonderland Magazine, Ones To Watch and C-Heads, who described it as a project that “stands as a showcase of Emei’s journey, reflecting both her deep-seated musical talent and her commendable work ethic. It presents a potpourri of emotions, from the fervency of powerful pop numbers to the hushed introspection of tracks like ‘Dear Emily”
Stream Emei’s debut EP ‘Scatterbrain’ below
https://emei.lnk.to/Scatterbrain.EP
Emei has just finished touring the US on her CYNICAL TOUR, where she has wowed audiences all over the states with bright and bold live performances of her EP. She is off again in 2024, on the UK/EU leg of her tour this April.
More on Emei …
With her dripping vocals, colorful lyrics, and slicing wit, viral alt-pop artist Emei has rapidly built up a fan base over the past year. Leaning on over a decade of stage experience, Emei invites audiences into her world, leading them through her hyper-relatable musings on young adult life. Even before she started writing, Emei developed incredible stage presence from her experience competing on Chinese Idol at 15. After receiving third place on the show through months of stadium shows, Emei began releasing her own music on Chinese platforms eventually performing on Dancing with the Stars of China.
When Covid hit, Emei started releasing new music on American platforms, gaining media coverage on Wonderland, Earmilk, Ones to Watch, Early Rising, and Lyrical Lemonade. Emei’s single, “Late to the Party”, hit 6M streams after
videos of her performing the song live hit a collective 10M views on Tiktok and Instagram Reels.
Her 2023 Single “Scatterbrain” has racked up 20m streams since it’s release in February and was featured on 15 NMF’s internationally, received airplay on BBC Radio 1’s Future Pop show, and was selected as “Poppest Record Of The Week”.
The follow up “Irresponsible”, was featured on NMF USA, JAPAN and CANADA, Planet Rave, Pop Sauce and more. It was also selected BBC Radio 1 as “Poppest Record Of The Week”, and has also received spins on Jack Saunder’s Future Artists show. The song has passed 7 million streams since its release (5.26).
In July of 2023, Emei announced her first ever headline shows, in London, quickly selling out both prompting a US Headline tour in the Fall. Dates in NY, LA, Seattle, sold out within 48 hours. 2nd shows added in each market are also all sold out, alongside Toronto, Boston and Chicago.
In August, Emei performed at the Valorant Championship tournament to an audience of 18,000 people at the Kia Forum in Los Angeles, and thousands more online.
