MACK KEANE SHARES NEW VIDEO “CHANCES”
LA born-and-raised R&B artist Mack Keane shares his striking, new video for “Chances.” Directed by C.T. Robert and Aye'lesha Gibson, with creative direction by Paris Cole, the moving black-and-white video is inspired by the French director Fabien Baron. It sees Mack in his first solo music video, performing choreography by Brian Drake, in an honest, natural light to highlight the emotional expression of the song.
Written by Mack, co-produced by Aabo, with contributions from his frequent collaborators Mauricio Guerrero (guitar), Cory Kenji (bass), and Jayvid Borja (congas), he creates a vulnerable and cathartic track about letting go and being grounded in present reality. The nostalgic, conga-driven slow jam captures the freeing moment of accepting what you cannot control. According to Mack, he wrote the original ideation of the song in December 2021 and went through over 12 iterations to get the final version we have today. “There was a lot of emotion poured into it… But ultimately, I feel that this final version is the best representation of what I always wanted the record to be,” says Mack.
Growing up in a family of musicians, it’s only natural that Mack thrives as an artist, producer, songwriter, and performer. But above all else, Mack is a storyteller, deeply in tune with his surroundings, channeling his experiences into melodies and lyrics. While his earlier work was largely self-produced, Keane has begun tapping into the energy and inspiration of new collaborators. In 2022, he released his widely-renowned EP Intersections with Soulection mainstay ESTA, which included the lauded single “O.M.L.” featuring fellow R&B up-and-comer DESTIN CONRAD. The year also brought along collaborations with Kaytranada, Joyce Wrice, UMI, Ambré and more. His new era sees him more vulnerable than ever before, driven by the clarity of self-reflection and unapologetic honesty. With his most authentic music on the horizon, Mack Keane is grounded in the present, enjoying every step of his ascent. More to come soon.
“I really wanted to do a video that showed the real emotional expression of the song, focused on me and my performance. We thought breaking the fourth wall would help increase that raw feeling.”
- MACK KEANE ON THE “CHANCES” VIDEO
