#watchout Isabel LaRosa is on a mission, hear Heartbeat now
Emerging dark pop artist Isabel LaRosa swiftly follows up the release of her audio-visual project i’m watching you with the fresh new single “HEARTBEAT” – out via Slumbo Labs / RCA Records (US) and Ministry of Sound (UK).
Taking shape as an alluring club-inspired ode to secret obsessions, “HEARTBEAT” depicts the severity of how deep a fixation can run – and the lengths one may go to in order to hide those feelings. Across brooding, stormy synths and LaRosa’s signature haunting vocals, the intense and intoxicating production for “HEARTBEAT” helps capture a romanticized version of infatuation and how that feeling can overtake one’s thoughts completely.
Speaking about “HEARTBEAT” Isabel LaRosa made the following statement: “HEARTBEAT” was fully created and produced by my brother and I over the span of a few days, with the intent of strongly capturing the feeling of obsession with a person that may or may not feel the same way about you. We wanted the song to expose the way that strong emotions towards someone can consume your daily life and when left unsaid, those feelings can turn into resentment and anger. When writing “HEARTBEAT,” we wanted to vary the subject matter to something more intense but at the same time keep the vulnerable undertone that we’ve all felt at one point or another.
“HEARTBEAT” is LaRosa’s next official release since dropping her debut project i’m watching you at the end of June this year; earning co-signs from the likes of Clash, Early Rising, and why now, the EP branched off from the ominous viral hit “HAUNTED”, with LaRosa’s follow-ups “HELP” and “HEAVEN” expanding I’m watching you as a trilogy of addictively eerie pop bops. Meanwhile, LaRosa’s cinematic experience for the music – co-directed and co-edited by LaRosa herself – enabled her to create fully-realized visual worlds from the ones which she originally began creating on TikTok.
Rising as a voice to represent those who didn’t grow up in the hustle and bustle of major cities, LaRosa’s childhood was spent having to create her own fun. Discovering the talents of modern ‘visual pop’ icons like Melanie Martinez and Billie Eilish, LaRosa particularly admired their abilities to combine expansive, cinematic music videos with left-field pop sounds – a vast contrast to the Latin music and Van Halen her Cuban mother was a big fan of and the jazz LaRosa initially grew up singing via her jazz musician father.
Now splitting her time between Brooklyn and Annapolis, MD, LaRosa has further introduced herself as a multi-faceted force by co-writing all of Ari Abdul’s songs to date including her viral hit “BABYDOLL” (40M+ streams), certifying the young artist’s trajectory as a leader amongst a new wave of talent in the buzzy alt-pop Brooklyn scene – further backed up by LaRosa racking up an impressive 16M+ streams on Spotify and 3.3M+ likes on TikTok, alongside high praise for her quirky dark-pop style from global stars like Nessa Barrett and 24kGoldn.
Already on her way to conquering the online world, 2022 is set to be a breakthrough year for LaRosa’s music career as her fanbase and industry buzz grows with each new release.
