#Rising Artist: Need a little joy in your life Zak Abel can help with that
Zak Abel has released an upbeat, lively new music video for his new track, ‘Be Kind’ — his first new solo music of 2021. Co-written with Nate Cyphert (Marshmello, Bebe Rexha) and produced by Nick Ruth, ‘Be Kind’ radiates the warmth and sincerity that Zak put out into the world throughout the course of 2020, and has already garnered over 8 million streams globally.
A smoky, feel-good jam full of verve and groove, ‘Be Kind’ itself listens like an anthem for the soul, an antidote to the division and intolerance that Zak sees and feels all around him. Zak says: “We are living through a strange time where it feels like we are so divided, and intolerant of people that we disagree with or are different to us. Often, that intolerance is based on someone’s race or religion, sexuality, gender, or identity. To me, the content of one’s character is the much, much more important factor. In a world where you can be anything, I’ll be kind to you. Could you be kind to me?"
‘Be Kind’ follows the success of 2020’s ‘Freedom’ — a collaboration with Superstar dance producer Kygo which has since amassed over 100 million streams — and a sold-out European Tour in 2019, which culminated in Zak selling out a 3000-cap headline show at The Roundhouse in Camden, a stone’s throw from where he grew up. With more new music on the horizon, 2021 promises to be an exciting year for the Zak Pack (the name of his fan club) - stay tuned!
