Michelle Branch teams up with Mob Beauty
MICHELLE BRANCH TEAMS UP WITH MOB BEAUTY FOR STUNNING BLUE EYESHADOW CELEBRATING 25 YEARS OF THE SPIRIT ROOM
August marks 25 years of The Spirit Room, Michelle Branch’s debut album establishing her as an era defining singer/songwriter at just eighteen years of age. To celebrate this iconic milestone she teamed up with her clean beauty friends at MOB Beauty to create a stunning shade of blue eyeshadow inspired by the album’s cover, which features Branch standing against a deep blue city skyline. MOB is a consciously formulated, clean, vegan, cruelty-free, makeup line with an award winning Longwear Liquid Clay Eyeshadow that Branch selected as the base for the collaboration. The eyeshadow has a long wearing, crease resistant formula loaded with anti-inflammatories and anti-oxidants to nourish sensitive skins. For more information please visit: https://mobbeauty.com/pages/michellebranch
“Some colors hold memories. ’Spirit Room Blue’ reminds me of late nights, first records, endless skies, and the fans who’ve carried these songs with me for 25 years. Now it’s their turn to wear the story,” says Branch, who sees the collaboration as a visceral expression of those formative teenage years when she was writing songs like ‘Everywhere', and ‘All You Wanted’ in her bedroom.
Branch spent a day with MOB founders Vic Casale (original founding chemist of MAC cosmetics) and Alisha Gallagher in their Nashville lab, playing with pigment and color to create the perfect album cover blue blend. What they landed on was a rich, flattering color, with subtle luminosity and one-swipe color payoff. Free of microplastics, the product’s packaging is made with all recycled materials; the inner eyeshadow container is recycled ocean plastic and the outer packaging, and box, is recycled pulp fiber. Even the ink is soy.
Gallagher says of the collab, "At MOB, we formulate every product in our own lab, often alongside creators and artists. We’ve been fans of Michelle’s since her debut, so it was an honor to welcome her into our lab and bring a shade to life that not only celebrates her legacy but is inspired by an unforgettable moment in music. We cannot wait to share this iconic shade, Spirit Room Blue, with her fans and our community and be a part of this incredible moment!"
The eyeshadow launches today, the first special announcement in a month-long celebration of announcements honoring The Spirit Room’s birthday. The retrospective is the inspiration behind Branch’s recently announced ‘Everywhere and Back Again’ campaign, an EP of re-records with guest artists reimagining some of her biggest hits, dropping Nov 6th, as well as the currently sold out ‘Everywhere and Back Again’ Fall tour.
Branch says about the makeup collaboration and Fall tour, "I especially like the idea of making Spirit Room Blue the signature fan look for the anniversary tour. It gives the collaboration a purpose beyond merch, fans instantly become part of the celebration, and every venue becomes a sea of Spirit Room Blue. That’s the kind of visual tradition people tend to remember long after the tour ends.”
Michelle Branch Links:
www.michellebranch.com
Instagram // TikTok // YouTube
Spotify // Apple
MOB Beauty Links:
https://mobbeauty.com
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