GUNNAR Shares Official Video for New Single "Bitter"
GUNNAR
Shares Video For New Single “Bitter”
New Album Sun Faded Out June 20th
on PREACH Records / Virgin
US Tour This Fall With Stops in NYC, D.C., Nashville, and Los Angeles
Los Angeles alt-rocker GUNNAR returns today with the video for his electrifying new single, “Bitter,” set to appear on his upcoming sophomore album Sun Faded, out June 20th via PREACH Records/Virgin. Following the viral buzz of his glitchy pop-rock anthem “Upside Down,” GUNNAR is back with another alt-pop earworm. Quickly establishing his ability to craft addictive hooks, “Bitter” delivers a chorus that worms its way into your head, sharp, melodic, and impossible to shake.
“Bitter” was written in the aftermath of a bad relationship. “It’s about the pain, the growth, and finally realizing that I’m not just okay. I’m better than ever,” Gunnar shares. The track also comes with a video directed by the creative collective, The Young Astronauts, and advocates for the use of AI as a creative tool. They explain:
Gunnar’s “Bitter” is more than just a post-breakup anthem and music video - it’s a bold exploration of how AI can amplify human creativity. A tongue-in-cheek visual experiment that reflects a new kind of creative process. Built on a surreal, deadpan concept set in a sterile office, the video blends practical effects with AI-generated visuals to warp reality, heighten absurdity, and twist expectations. As artists, we’re constantly looking for tools that expand our visual language, or help us reimagine it - and AI, when used with intention, opens doors that didn’t exist before. It’s not about replacing creativity - it’s about unlocking new layers of it. Bitter is just one example of what’s possible when imagination meets innovation. We hope it inspires more artists to embrace AI tools, to allow them to experiment, to play, and to create in whatever way feels honest.
“Bitter” was created with one of the largest crews GUNNAR’s ever assembled for a shoot. From set designers, stylists, lighting techs and more, the video is a true collaboration between human skill and emerging technology. “Normally we have a crew of 4 to 5 people on set to shoot my music videos but it took double that amount…over 10 people to create this video,” adds Gunnar. “A lot of the conversation has been about how AI is replacing jobs but we, in fact, needed more of a crew to execute this concept in tandem with AI.”
Gunnar will head out on his Fall Headline tour this October. While dates were initially slotted for Spring 2025, Gunnar, alongside many other California residents, lost his home in the wildfires this past January. The tour will see him perform across North America — kicking off in Chicago on October 9th, with additional stops in Washington D.C., Boston, New York, Nashville, and others. The tour will wrap with a hometown show in Los Angeles on October 29th! See the full list of tour dates below and find tickets HERE.
Tour Dates
10.9 - Chicago, IL - Beat Kitchen
10.10 - Minneapolis, MN - 7th Street Entry
10.12 - Detroit, MI - Magic Bag
10.14 - Washington D.C. - Songbyrd DC
10.15 - Boston, MA - Café 939
10.17 - NYC, NY - Mercury Lounge
10.19 - Atlanta, GA - Masquerade - Altar
10.21 - Nashville, TN - The Basement
10.23 - Dallas, TX - Three Links
10.25 - Denver, CO - Lost Lake
10.26 - Salt Lake City, UT - Kilby Court
10.29 - Los Angeles, CA - The Echo
Album Art | Download Here
GUNNAR never sits still for too long. After releasing his debut full-length Best Mistake in 2023, a US tour with JXDN, and opening dates for Maroon 5 across Europe and the UK last year, GUNNAR returns in 2025 with a new album and his first-ever headline tour.
Created in collaboration with K-Thrash (Machine Gun Kelly, Jelly Roll, blink-182) and a small handful of other collaborators, GUNNAR returns more potent than ever. With live shows in mind, the production on the new album is electrifying, bold, and unapologetically fun. “I hope when you hear this music, it feels like a fresh take on something familiar,” he shares. “But more than that, this album is made to be played and heard live!”
“Upside Down” and the previously released singles “This Is Now” and “Dirty Blonde” are set to appear on Sun Faded — a bold and exciting step forward for the now 23-year-old artist. Where his 2023 debut, Best Mistake, saw Gunnar unearth his artistic voice and the music that felt most true to him after being thrown into the pop machine as a 16-year-old, Sun Faded is evolved, the sound of an artist who’s truly come into his own. Blending elements of pop, rock, punk, and timeless alternative influences, the album strikes a balance between nostalgia and reinvention.
“It’s hard to box this album into one theme,” shares GUNNAR. Throughout the record, he reflects on relationships—both with loved ones and his parents—losing his home, and navigating life’s biggest challenges. “A lot of life has happened over the last few years, and I think these new songs show that. A lot of growth, rolling with the punches as they come, and accepting that I can’t control what happens. Sometimes that mentality is exactly what makes a difference.”
Sun Faded Tracklisting
The Art of Staying Alive
Dead of Night
Can’t Get Over You
You Changed Me
2AM
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Photo Credit: The Young Astronauts
