MAUMAUMAU Challenges Machismo with New Bilingual Single “Macho Macho”

MAUMAUMAU Challenges Machismo with New Bilingual Single “Macho Macho”

May 2, 2025 (Los Angeles, CA) — A year after his ambitious debut album MAUCH, genre-defying artist MAUMAUMAU unveils “MACHO MACHO”—a striking new single that strips away the myths of machismo and reframes masculinity through a lens of empathy, tenderness, and generational healing. Listen to the new single here.

Written as a letter of admiration to his father, “MACHO MACHO” explores the space between cultural inheritance and emotional truth while venturing to reimagine what manhood can look like when vulnerability is no longer treated as weakness but as proof of strength. Through warm, Latin indie pop production and tasteful bilingual lyricism, MAUMAUMAU questions outdated ideals while redefining them. It offers a vision of masculinity grounded in softness, joy, and self-acceptance.

Reflecting on the new song, Mau shares:

“‘MACHO MACHO’ is a tribute to my dad. Our relationship wasn’t always easy. I’ve always been emotionally sensitive and empathetic—traits that didn’t quite fit within the expectations shaped by the machismo culture so common across the Americas. Because of that, we often misunderstood each other. But over time, I’ve seen my dad try. I’ve watched him grow, open up, and take real steps toward becoming more emotionally aware. That effort means everything to me. This song is a tribute to that growth—and a reminder that he’s not alone in it. I hope Macho Macho resonates with other families navigating similar journeys.”

Some of the first tracks to emerge following the success of his debut album, MAUCH, and the viral growth of his "Midnight Lullabies with MAUMAUMAU" TikTok series, this new single showcases an artist evolving in real time. “MACHO MACHO” is both a personal reckoning and a cultural offering—proof that music can still shift the conversation when delivered with honesty and care.

Jimenez first introduced the world to the MAUMAUMAU project with the critically celebrated EP, Meow Meow Meow, which premiered on Atwood Magazine in 2021. The project included notable tracks like "Happy" and "Curveball Whip Cream," which set the stage for his debut album. MAUCH builds on this foundation, presenting a more mature and nuanced exploration of his musical vision.

“Macho Macho” was produced by Reed Izumi (Fr8 Train Music), mixed by Fernando Familiar Sanchez, and mastered by Jack Kennedy. The song is available on all streaming platforms on Friday, May 2nd. Stream here.

Connect with MAUMAUMAU

TikTok • Instagram • Spotify • Apple Music • YouTube