KATSEYE’S NEW SINGLE, “GNARLY,” OUT NOW
KATSEYE’S NEW SINGLE, “GNARLY,” OUT TODAY VIA HYBE x GEFFEN RECORDS
After debuting at No. 1 on Billboard’s Emerging Artists and Heatseekers Albums charts with their 2024 debut EP SIS (Soft Is Strong), KATSEYE returns with “Gnarly,” a hard-hitting club banger built on earth-quaking 808s, gritty rave synths and a pugnacious attitude. As they embark on this new era, KATSEYE captures what it’s like to grow up in the digital age and to simultaneously be thrust in the limelight – resulting in a heady blend of excitement, vulnerability and overstimulation. Always reveling in life’s dualities, KATSEYE leans into the dual meaning of “gnarly” and embraces the blurred line between the real and the digital worlds. The track was produced by Pink Slip, Tim Randolph, HYBE founder "hitman" Bang and Slow Rabbit. Listen to “Gnarly,” released today via HYBE x Geffen Records, HERE. View the official video, directed by Cody Critcheloe HERE The video made its broadcast premiere on MTV Live, MTVU, MTV Biggest Pop and on the Paramount Times Square billboards.
KATSEYE says, “We want people to feel the vibes, to really connect with our music. ‘Gnarly’ feels true to us — it’s bold, it’s fun, and it shows a different side of what we’re about. It feels good to share more of that as we grow alongside the EYEKONS,” referring to the group’s dedicated fandom.
Named an artist to watch for 2025 by VEVO DSCVR and TIDAL, KATSEYE don’t just break the mold — they’re making their own. The global girl group is the first of its kind, forged within the high standards of the K-pop system, but armed with the explicit goal of smashing through boundaries both cultural and creative. Ranging in age from 17 to 22 and coming from immensely different cultures, the six members of KATSEYE are: Daniela (Cuban/Venezuelan-American, from Atlanta, GA), Lara (Indian, from New York, NY), Manon (Ghanaian-Italian, from Zurich, Switzerland), Megan (Chinese-American, from Honolulu, HI), Sophia (Manila, Philippines), and Yoonchae (Seoul, South Korea).
After the world watched them compete and come together through HYBE and Geffen Records’ groundbreaking Dream Academy show and artist development program (a story told in the Netflix docuseries, Pop Star Academy: KATSEYE), the group made its recording debut with the aptly titled single “Debut” in the summer of 2024, which was featured on Rolling Stone’s “Songs You Need to Know” playlist. KATSEYE’s second single, “Touch,” found a spot on Billboard’s Staff List of “The 100 Best Songs of 2024.” Their chart-topping debut EP, SIS (Soft Is Strong), included both singles plus three new songs.
SIS received widespread critical acclaim, with features running in Interview Magazine; PAPER; the Los Angeles Times (including an appearance on the cover of Image Magazine); Associated Press; Cosmopolitan; V Magazine; OUT Magazine; and the first-ever social-first cover of InStyle. KATSEYE performed on “Good Morning America,” “GMA3” and “The Kelly Clarkson Show.”
The group was nominated for two 2025 iHeartRadio Music Awards and gave a stunning performance at the MAMA Awards. The Los Angeles Times observed, “they blew everyone away with their commanding stage presence and on-point, intricate and athletic prowess.” Billboard said, “KATSEYE slayed a high-flying rendition of their tracks ‘Debut’ and ‘Touch’ in a special collaboration with the Los Angeles Rams Cheerleaders squad.” View the performance HERE. KATSEYE stars in Fendi’s new “Fendi For Yourself” global digital campaign and Pepsi has tapped “Debut” for a new ad campaign.
KATSEYE continues to create a prismatic, mercurial and potent pop sound that thrives in the tension between softness and strength, polish and raw power, precision and rebellion — always shining, always evolving, as “Gnarly” affirms.
About HYBE x Geffen Records:
In February 2021, HYBE (formerly Big Hit Entertainment) and UMG’s Geffen Records officially announced their strategic joint venture partnership — an unprecedented collaboration between an esteemed U.S. record label and the leading K-pop and entertainment lifestyle platform company, brought together to create the world's first U.S.-based, global girl group modeled on the world-renowned K-pop training & development system. This marked the first time a U.S. record label and a K-pop entertainment company were uniting to combine their expertise in artist discovery and development, and music production to assemble, develop, and introduce a group from ground zero. The November 2021 announcement of the first-ever HYBE x Geffen Global Girl Group Audition that followed kicked off the historic JV. Combining HYBE’s global expertise to lead the discovery, training, and development of the group, fan content production processes, and engagement with fans around the world, with Geffen Records' extensive industry network and partners to oversee the music production, marketing, and global distribution operations, the JV aims to debut a new girl group that will transcend national, cultural, and artistic boundaries.
About HYBE:
HYBE, rebranded from Big Hit Entertainment in March 2021, is a global entertainment lifestyle platform company that seeks boundless expansion in order to innovate the music industry. Ever since, HYBE has been expanding its multi-label system including BIGHIT MUSIC, BELIFT LAB, SOURCE MUSIC, PLEDIS Entertainment, KOZ ENTERTAINMENT, ADOR, YX LABELS, NAECO, while HYBE AMERICA also manages its affiliate labels including Big Machine Label Group. In addition to the label business, HYBE established an integrated structure with its solution business that creates concert, video content, game, original story, and retail, as well as a platform business through Weverse, a global fandom platform. Composed of its three headquarters based in Korea, Japan, and the US, the company works towards bringing innovative change throughout the global music industry.
About Interscope Geffen A&M:
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman & CEO John Janick, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M is part of Universal Music Group, the world’s largest music company.
KATSEYE | Photo Credit: Rahul Bhatt
