#Risingartist: Serena Ittoo let's us into Another World
We dive deep into Serena Ittoo's world and her latest song, Another World. We talked about being an independent artist, filming in public, and Jon Bellion.
Serena Ittoo is a singer-songwriter from Enfield, UK. Her music delves into the universal emotions of everyday life, and her authenticity shines through in both her music and personal interactions.
Her latest single “Another World” narrates the desire to see the world through another person’s eyes. The songwriter adds, “The song’s lyrically structured in a way to highlight the person’s intention being much more sentimental than what you may think on initial first listen. It’s about meeting someone who you believe is amazing in every way and now wanting to really get to see the world through their lenses so that you can understand and be everything they deserve. The aim is not to be this person’s ‘dream partner’ but to instead embrace the vulnerability in wanting to learn, understand and accept their flaws highlighting that this is not a “make believe” connection.”
Exploring themes such as curiosity, passion and devotion, the lyrics of her latest single “Another World” tell a sentimental tale. With pure and raw emotions, “Another World” articulates this in an authentically dreamy and powerful way. The empowering electro pop track oozes with confidence as Serena’s soulful vocals soar over twinkling, ethereal synths and fast-paced percussion.
Serena’s dedication to her craft has led to collaborations with Grammy winner Gary Nicholson and notable songwriter Jeff Cohen, and performances at significant venues, including Sir Paul McCartney’s childhood home. Her work has been recognised by Notion, Earmilk, Atwood Magazine, Record of The Day, and more. Serena's music invites listeners to appreciate their individuality and the connections that unite us all.
