ALEXA RELEASES HIGHLY ANTICIPATED NEW SINGLE, “SICK”
STREAM “SICK” HERE
WATCH THEMUSIC VIDEOHERE
February 23rd, 2024 [Los Angeles, CA] - Female powerhouse AleXa kicks off 2024 with the release of her highly anticipated single, "sick." This track marks a pivotal moment in AleXa's career, following her history-making performances at iHeart Radio's Jingle Ball as the first solo Korean artist in December. Notably, AleXa exclusively performed "sick" during Jingle Ball and on The Kelly Clarkson Show before its official release date, offering a sneak peek into her new era of artistic expression.
"sick" delves into the complexities of a toxic relationship, exploring the inner turmoil of one side lacking self-love while feeling undeserving of the seemingly perfect partner. AleXa poignantly expresses the universal struggle of being blinded by rose-tinted glasses while in love, being unable to fully embrace the love bestowed upon oneself due
to low self-worth, creating an interesting narrative. Throughout the accompanying music video, AleXa is fighting this version of her boyfriend that she used to put on a pedestal. The climax of the video, where she metaphorically battles and "kills" the idealized version of her boyfriend, signifies her liberation from the toxic influence and her determination to move forward independently. "sick" thus serves as a poignant reminder of the strength inherent in self-discovery and the pursuit of healthy love.
Unlike any of her previous singles since her 2019 debut, "sick" sees AleXa embracing her early 2000's pop-punk roots, drawing inspiration from iconic artists like Avril Lavigne. This evolution in her sound reflects a bold and authentic exploration of her musical identity, setting the stage for what promises to be a remarkable chapter in her career. Speaking about this transformative phase, AleXa shares, "This era of my career feels like the most authentic version of myself. ‘sick’ is a departure from my previous releases, and I'm excited to share a side of me that is deeply connected to my pop-punk influences." As AleXa gears up for a year of continuous artistic exploration, "sick" serves as the inaugural release leading into a series of singles throughout 2024.
Previously named by Elle as an artist who’s “breaking the mold of the typical K-pop star;” AleXa’s song “Wonderland” earned a resounding win on NBC’s American Song Contest in 2022, a remake of Europe's hugely popular Eurovision Song Contest. “Wonderland” ranked #38 on Billboard’s Pop Airplay Chart, propelling AleXa to the 6th most played Korean artist on U.S. Radio, and the first female Korean act to present at the 2022 Billboard Music Awards.
ABOUT ALEXA
The daughter of a Korean adoptee, AleXa, was born and raised in Tulsa, Oklahoma. A lifelong dancer, AleXa competed in Soompi’s “Rising Legends,” where nearly 1 million fan votes determined her the winner. Shortly after being signed to ZB Label, she beat out thousands of contestant hopefuls and was one of the 96 chosen to participate in Mnet’s “PRODUCE 48,” the most competitive audition show in Korea. AleXa exploded onto the scene with her multilingual debut, “Bomb," in October of 2019, breaking into the Top 10 of Billboard’s “World Digital Song Sales Chart” within its first week of release. In 2020, AleXa inked a deal with ICM Partners, home to an all-star roster of award-winning artists including Nicki Minaj and Khalid, to set a global debut in motion. AleXa is also set to appear in her first acting role on the second season of Netflix’s chart-topping horror anthology series “Goedam.”
AleXa has been on an fast-paced upward trajectory here in the U.S where she performed the National Anthem to nearly 50,000 fans at Los Angeles’ iconic Dodgers Stadium in 2022, and went on to sell out three fan-meeting stops during her first U.S. visit in September. Going on to clinch a win at the 2021 Asia Artist Awards, one of the most celebrated award shows in Korea, the Oklahoma-born star also became the first K-pop artist to host a fan-meeting event in the metaverse, attracting thousands of fans for a party in a special arena built inside of first-person shooter game Scavengers. AleXa’s NBC American Song Contest Win in 2022 took
the world by storm with coverage from Billboard, iHeart, People, E!, BBC, Insider, Cosmopolitan and more; along with signing to UTA.
