This isn't Another Lie from Snøw, new music from the Lo-Fi King
Salem artist Snøw masters the art of tough love towards himself in new single “Another Lie” out on Friday, December 10th via Amuse. Co-produced with Skinny Atlas, the slow-burning piece is weaved with lambent guitar chords and smooth, humming vocals that are attuned to his desire to accept his inner battles and weakness rather than masquerading them. “I don’t wanna speak another lie no / Tell me aren’t you tired of lying saying you fine huh?” he chants. Hopscotching between frustration and hope, the track exudes a laidback moodiness where Snøw prosaically breaks the self-saboteuristic pattern of denying one’s own reality. With “Another Lie”, he channels his yearning to be closer to the truth while also acknowledging the burdens that come with it.
On his latest single, Snøw explains: “This song is about accepting that you're in a bad place and just letting it out and facing your issues head on.”
“Another Lie” is the follow up of his latest single “Blaming Me For Us”, which was featured on Billboard where they called him “lo-fi savant”. Both tracks are previews of his upcoming project that will be arriving in early 2022. From his Platinum hit ‘Get You To The Moon’ ft. Kina to being crowned as “lo-fi king” by Zane Lowe, the 21-year-old continues to pave his way in the lo-fi arena and beyond with ballads that serve as a haven for his listeners to muse, chill, and groove.
More About Snøw
For Snøw, music has served as a conduit to dissect poignant topics of heartbreak, toxicity, addiction, and vulnerability. “For as long as I can remember music was my outlet, like it is for many artists. I started writing music in middle school as a way to pass time. In high school, however, I really decided to begin branding myself as Snøw,” he shares. No matter what themes he is taking his audience through, he exercises unfiltered honesty and self-awareness that have helped him cultivate a profound connection with his fans. “I just love to make music to cope with my issues. I want people to relate and I want people to know I’m human and down to earth.”
With his upcoming project just around the corner, Snøw continues to captivate audiences with his sheer creativity that seeks to push his sound further beat by beat. He’ll be kicking off 2022 with a new single in January before dropping his long-awaited debut album - more details to follow soon.
Hailing from Salem, MA, Snøw has become one of the fastest emerging artists among a new generation of musicians who are transforming the hip-hop/lo-fi landscape. His path into the industry dates back to his middle school days writing songs as a hobby. But it wasn’t until high school when he started fully immersing himself in honing his craft that would resonate with his vision and style.
Since his debut three years ago, the self-taught artist has approached every production, songwriting, and collaboration with relentless pursuit of innovation. His knack of songsmithing viral-level hits has led to collaborations with lo-fi royalty including Powfu, Sad Boy Prolific, and Kina, where he was featured on his Platinum hit ‘Get You The Moon’.
Snøw’s previous singles “I’m Not Enough” and “I’m Sorry” have amassed more than 50 million streams whereas his latest one “Spilled My Coffee” has garnered over 2 million. The track has received praise from Zane Lowe on Apple Music 1, Annie Mac and Jack Saunders from BBC Radio 1, and many more. Aside from radio airplay, the single became an online sensation across the YouTube lo-fi community and was playlisted by popular channels including The Bootleg Boy (4.3 million subs) and Aurora Vibes (1.7 million subs).
His works have also infiltrated editorial playlists across all platforms. They have landed on more than 20 Spotify editorial playlists including New Music Friday in the US and Australia. In addition, they’ve also been listed on Apple Music’s NMD across five countries (UK, Sweden, Denmark, Norway, and Switzerland) and Amazon Music’s Fresh Indie and Breakthrough Alternative.
For him, music has always served as a coping mechanism to address some of the complex topics as well as to build personal narratives that help people connect regardless of who and where they are in life. Snøw will be dropping more singles in the weeks to come before revealing his long-awaited project in 2022.
