Samsung released a brand-new single called “Open Always Wins” in collaboration with K-Pop and Gen Z icons TOMORROW X TOGETHER (TXT). The song was teased during Galaxy Unpacked last week and is set to an energetic guitar riff that blends alternative rock with powerful vocals by TXT.  

Set to an energetic guitar riff, “Open Always Wins” is an alternative rock track featuring the powerful vocals of TXT. Band members Soobin, Yeonjun, Taehyun, and HueningKai participated in penning the lyrics and based them on their feelings and experiences of openness.

“We are proud to have collaborated with our Galaxy Ambassadors, TOMORROW X TOGETHER, to create a brand anthem that encapsulates the spirit of openness authentically,” said Jamie Park, VP & Head of the Experience Marketing Group, Mobile eXperience Business at Samsung Electronics. “We hope it inspires listeners to embrace openness in their own lives and the experiences and opportunities that come with it.”

The track is also part of Samsung’s partnership with the Olympics, and the new music video features scenes of TXT preparing to perform, along with appearances from Team Samsung Galaxy athletes. The Galaxy anthem celebrates these athletes' efforts and challenges across various sports and, in doing so, aims to inspire listeners to embrace openness in their own lives, understanding that those who overcome obstacles are the true champions.

In conjunction with the music video release, the “Open Always Wins” dance challenge will kick off, encouraging fans worldwide to show their support and cheer for their favorite athletes.

“We’re excited to collaborate on this meaningful project with Samsung. We’ve infused our single with a sincere message of encouragement, rooting for everyone to bravely face challenges without being disheartened by failure,” said TOMORROW X TOGETHER. “We believe those who overcome and progress through obstacles are the true champions.”

About TOMORROW X TOGETHER

TOMORROW X TOGETHER—consisting of Soobin, Yeonjun, Beomgyu, Taehyun, and HueningKai—established themselves as Gen Z Icons through the compelling soundtrack that represents the shared experiences and emotions of today’s generation. The quintet’s 4th Mini Album minisode 2: Thursday’s Child (May 2022 release) debuted at No. 4 on the Billboard 200 and charted for 14 weeks, while 5th Mini Album The Name Chapter: TEMPTATION (January 2023 release) debuted atop the chart. In July 2022, Gen Z’s leading band became the first K-pop group to perform at Lollapalooza in Chicago and returned a year later in August 2023 to become the first K-pop group to headline the festival. Notably, TOMORROW X TOGETHER have been nominated at prestigious awards, such as the American Music Awards and People’s Choice Awards, and won at the 2022 MTV EMAs (Best Asia Act) and 2023 MTV VMAs (PUSH Performance of the Year). The band released their highly-anticipated 6th Mini Album minisode 3: TOMORROW on April 1, 2024, which hit No. 3 on the Billboard 200, solidifying their position as the second K-pop artist ever to enter 10 albums on the chart.