ALT-POP BAND FLOR IS “TETHERED” TO REAL LOVE 

ON NEW SINGLE STREAM 

First Hood River, Oregon's, now the world’s alt-pop darlings, flor, today release the next in their line of recent singles with “Tethered.” Since their genesis, the band has had a penchant for oscillating between angstier, dialed up tracks and tender-hearted love songs. Today’s release is the latter, seeing the band unfold yet another of the endless layers of loving someone — Stream / Watch the visualizer.

“Surprise, surprise, another flor love song,” says vocalist Zach Grace. “It's a good thing love has so many facets to discover and explore or else I wouldn't have anything to write about. I love the imagery of being connected by a link, invisible or otherwise, to the person who is made for you. How every life and every timeline couldn't separate you from the person you are meant to be with. It's a comforting thought to me.”

In April, flor starred in The Noise’s first episode of their new video series titled Something Loud. Filmed in Los Angeles with the help from Betawave Media, flor performed their singles  “Every Night,” “Warm Blood Pt 2,” “No More Time,” and “Gotta Do Something” to showcase what “loud” means to them — Watch. 

Regularly releasing new singles to keep their fanbase fed, the last few months have seen flor unveil “Same Color as the Sun,” "Warm Blood Pt 2," “Nosedive” and “Kick It.” “Same Color as the Sun” quickly gained traction at Triple A radio and continues to chart higher week after week. "Warm Blood Pt 2" also arrived with an official video. With the song's precursor dating back to their 2016 debut album come out. you're hiding, part two wasn't initially created as a follow up. But as the band began writing with the intent of creating something as rapturous as the original, things started to fall in place.

The end of 2023 also saw flor join their friends in The Maine for a massive North American tour, selling out almost every single date. Continuing to ride their current wave of creative refresh, flor has more music in the works for the rest of the year. In September, the band will join Quinn XCII, Joji and more at Love Letters Fest in Salt Lake City. 

ABOUT FLOR

flor finds light in the promise of a new day. The Hood River, OR trio—Zach Grace (vocals, guitar), Dylan Bauld (bass), and Kyle Hill (drums)—excavate unshakable melodies from jubilant synths, buoyant beats, and lush guitars as they relay a coming-of-age story all their own. 

The story began as high school kids playing in a garage. The band quietly generated hundreds of millions of streams in the wake of their 2016 debut come out. you’re hiding. In 2019, ley lines only accelerated their momentum buoyed by tracks including “white noise,” “slow motion,” and “dancing around.” Critical acclaim followed from NYLON, Billboard, Paste, and Ones To Watch who hailed the album as “an exhilarating balancing act.” 

They concluded a successful headline tour at the top of 2020 only to face the harsh reality of the Global Pandemic with the rest of us. Once it became safe enough to do so, the musicians congregated back in Los Angeles at Dylan’s studio for a series of writing sessions. This time around, they built the bulk of the songs face-to-face together inspired by favorite records from the likes of MGMT, Phoenix, The Killers, and M83. The result was their 2022 third full-length album, Future Shine which won over the praise of Rolling Stone, AltPress, and many others. 

After taking some time to evaluate who they want to be creatively, flor is now back and more refreshed than they’ve ever been. At the end of last year, flor joined The Maine for a massive North American tour and has been steadily been releasing new singles ever since.



For more information on flor, please visit:

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