✨Izzy S.O shares gorgeous new single 'I Swear I Made You Up'✨
Izzy S.O shares her brand new single ‘I Swear I Made You Up’
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Reflective and raw, I Swear I Made You Up arrives as a reminder of just how much things can change. From lovers to strangers and all the pain that comes in between, Izzy S.O’s new single is a cathartic keepsake to be cherished. Sharing more, she explained: ‘I Swear I Made You Up’ was inspired by one real moment when I met up with someone I once loved and we were acting like strangers. It was a weirdly polite conversation, where we both pretended to be fine like we had put these walls up to protect ourselves.
Focus on your journey and how you feel about you; don’t let someone else’s behavior stunt you or distort your view of yourself. Focus on being a good person for you; everything else is out of your control.
I Swear I Made You Up is the follow up to ‘Refuse’ which came out back in January of this year. The angsty offering was laden with shimmering guitars and didn’t go unnoticed. Clash Magazine described her sound as ‘90s production with Gen Z bedroom pop’ whilst describing Izzy herself as ‘an absolute powerhouse’.
Izzy S.O’s been working hard and bringing her A game since she launched and things are beginning to fall into place big time. Back In November last year she released her sophomore EP ‘Silly Me’. The impressive 5-track body of work was a powerful coming of age moment that scooped much support amongst tastemakers. Ones To Watch described it as a ‘is a sonic rampage through adolescence’ whilst Clash magazine made comparisons of’ prime Garbage singles, or even Alanis Morrisette’, putting the London-based youngster in the spotlight as a talent to watch. Already back at it this year, we can’t wait to see what the next few months hold for quickly evolving talent.
Born in the West Midlands, Izzy S.O was raised in a creative household with plenty of space for musical expression. As a huge lover of books, she naturally gravitated towards poetry writing as a creative catharsis. Later this evolved into a natural talent for lyricism and over the pandemic she had the opportunity to develop herself sonically with producer Dustin Dooley.
Fast forward to today, Izzy has found her feet as an emerging artist bursting with potential. With two brilliant EP’s out in the wild, Izzy has cemented her sound which toes a line between pop-rock and indie with nods towards grunge. She’s scooped support from the likes of Clash, Ones To Watch, Fizzy Mag, Noctis, A1234 and not to mention multiple plays on Radio 1 and BBC Introducing!
Pulling inspiration from the female greats such as Alanis Morisette, Mazzy Star and Avril Lavigne, Izzy’s authentic expression and gift for storytelling has been winning many hearts along the way. ‘I hope that my music can help people in the ways that songs have helped me in the past.’
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