#Risingartist I'ma say it, Matt B was fun to chat with. Here is what you missed
Global R&B artist Matt B has released his latest single and music video for “Ima Say It” via Vitae Records. Written during the pandemic, the confessional speaks to the importance of open communication with a partner and is accompanied by a neon-lit music video directed by PhillyFlyBoy (The Game, T.I., Kevin Gates, Jacob Latimore). Accompanied by a percussive backdrop of twinkling keys and warbling synths, Matt’s inimitable vocals drive “Ima Say It” as he makes a valiant effort to be open with how he feels instead of bottling up his emotions.
“It's always cool to go through your own catalog of unreleased songs and pick a song that still resonates with you and this record felt and still feels so relatable,” shares Matt B on the track. “Being cooped up with the one you love is bound to start turning over some stones. Communication becomes ‘the thing.’ Even as we usher in this post-pandemic world, saying what you want to say may or may not be the best course of action based on circumstances.”
He continues, “One of the lines that stand out to me in this record is when I sing, ‘Cuz I hold back, I bite my tongue / I don't feel right after I'm done / Ima say it.’ There are so many things that we grapple with in this life when trying to communicate in what we feel is the right way. At the moment, saying nothing or watering it down might seem like the right thing to do, but then one is filled with regret and doubt for not being fully honest. In the end, maybe it's best to just get it out even if it means some rocky roads may be encountered afterward. It's best to go through it in hopes of greener pastures just across the horizon."
“Ima Say It” is the latest release from Matt B following a string of recent offerings including R&B-pop single “One & Only” featuring Nigerian singer Oxlade, emphasizing the importance of honoring the woman you love, and the re-release of “Losing You,” a fan favorite he chose to revisit as a long-awaited treat for supporters. Earlier this year, Matt also released the vibrant Afro-pop track “Gimme Love” featuring award-winning Ugandan superstar Eddy Kenzo whose music video rapidly amassed nearly 4 million views across platforms.
Chicago native and LA-based songsmith Matt B has built a worldwide fanbase with his chart-topping singles and albums. First releasing his music in Japan in 2014, he found success with his debut album, Love & War, and sophomore album, DIVE, both of which went #1 on the iTunes R&B Charts. Matt B continued to release music overseas with his 2018 EP, RISE, produced by GRAMMY-Award Winning Producer Bryan-Michael Cox (Mariah Carey, Usher, Mary J. Blige). His 2021 debut US album, EDEN, which featured production from Cox as well as Tricky Stewart (Beyoncé, Britney Spears, Rihanna), landed Top 40 on Billboard’s R&B Albums Chart, Digital Albums, Heatseekers, and R&B/Hip-Hop Albums. To date, Matt B has garnered over 8 million global streams with media support from the likes of RESPECT, WGN TV, Earmilk, Chicago Sun Times, Singersroom, Grungecake, and CelebMix among others.