Influential hip hop label Death Row Records kicks off its 30th Anniversary celebration this year with today’s launch of its first-ever online store. The new home for Death Row Records can be found at DeathRowOfficial.com, where fans can purchase music, merchandise, NFTs, and much more. A special 30th Anniversary limited edition merch line will launch in late April.

Death Row will be offering blockchain-based non-fungible-tokens (NFTs) throughout the year, beginning with Series 1: Nobody Does It Better, in partnership with Fanaply. Fans will have three tiers of the Death Row Series 1: Nobody Does It Better NFTs to choose from:

Death Row Series: #1 Nobody Does It Better NFTs

3 Ultra-Rare 30th Anniversary Diamond Medallion & Necklace NFTs - Price: $30,030.30

Includes:

• 1 of 3 King Ice Limited Edition Death Row 30th Anniversary Medallion & Necklace:

  • Extra-large King Ice medallion; back of the medallion opens up to use as a secret stash to hide your “valuables”

  • First buyer receives #1 of 3. Second buyer receives #2 of 3, and third buyer receives #3 of 3

• The medallion & necklace will be hand-delivered to the buyer

• Exclusive audio bed from the Nate Dogg classic “Nobody Does It Better”

• 3D files of the medallion necklace will be sent to buyers

30 Limited Edition Deluxe 30th Anniversary Gold Coin NFT- Price: $1,0030.30

Includes:

• 30th Anniversary Merch Bundle including the following:

(1) Very Best of Death Row vinyl

(1) Short sleeve t-shirt

(1) Long sleeve t-shirt

(1) Hoodie

(1) Beanie

(1) Mug

(1) Vinyl slipmat

(2) Masks

• The Deluxe Death Row 30th Anniversary Gold Coin NFT

• Exclusive audio bed from the Nate Dogg classic “Nobody Does It Better”

300 Limited Edition Deluxe 30th Anniversary Silver Coin NFTs - Price: $30.30

Includes:

• The Deluxe Death Row 30th Anniversary Silver Coin NFT

Exclusive audio bed from the Nate Dogg classic “Nobody Does It Better”

The label also announces the cassette re-release of four classic Death Row titles on 4/20: Dr. Dre’s The Chronic; Snoop Doggy Dogg’s Doggystyle; 2Pac’s All Eyez on Me; and Makaveli’s (2Pac) The Don Killuminati (7 Day Theory). These releases mark the first time since the ’90s that these Death Row titles will be reissued on cassette. Fans can preorder them now at www.tapeheadcity.com.

The Los Angeles-based Death Row Records catapulted gangster rap into mainstream consciousness, housed a number of superstars, and showed how successful black-owned rap labels could be. Then owned and operated by Dr. Dre and Marion “Suge” Knight, Death Row Records made an instant and dramatic impact. Several Death Row Records artists – including Dr. Dre, Snoop Dogg, 2Pac, and Tha Dogg Pound – remain as relevant and influential as they did when they made history in the 1990s. With a combination of phenomenal music, groundbreaking production, larger-than-life artists, and remarkable business savvy, Death Row Records stands as one of the music business’s success stories.

About eOne

Entertainment One Ltd. (eOne) is a talent-driven independent studio that specializes in the development, acquisition, production, financing, distribution and sales of entertainment content. As part of global play and entertainment company Hasbro (NASDAQ: HAS), eOne's expertise spans across film, television and music production and sales; family programming, merchandising and licensing; digital content; and live entertainment. Through its extensive reach and scale, and a deep commitment to high-quality entertainment, eOne unlocks the power and value of creativity.

eOne brings to market both original and existing content, sourcing IP from Hasbro’s portfolio of 1500+ brands, and through a diversified network of creative partners and eOne companies including: international feature film distribution company Sierra/Affinity; Amblin Partners with DreamWorks Studios, Participant Media, and Reliance Entertainment; Makeready with Brad Weston; unscripted television production companies Renegade 83, Daisybeck, Blackfin and Whizz Kid Entertainment; live entertainment leaders Round Room Live; world-class music companies Audio Network, Dualtone Music Group and Last Gang; and award-winning emerging content and technology studio Secret Location.

About Fanaply

Fanaply creates blockchain-based digital collectibles, or NFTs, for the world’s biggest fans in sports, music, and entertainment. They have issued collectibles for some of the top musicians in the world, including Niall Horan, 5 Seconds of Summer, Anne-Marie, and KSI, and powered the digital collectibles program for the Coachella Valley Music & Arts Festival in 2019. Their collectibles were also built into the 2020 Clio Sports Awards and issued for NASCAR team JTG Racing, and are currently being integrated into many other music, sports, and entertainment properties.